When we start a project, there’s always a decision to be made about what video format to shoot on – Standard Definition (SD) or High Definition (HD). SD was for many years the norm for us, shooting in DVCam, and indeed most of the films you can see on our website are shot this way. The turning point for me as a director / cameraman came when I got a phone call a couple of years ago from a client frantic that their newly-commissioned video looked “terrible” in the just-finished marketing suite…
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